A booming industry: market growth and outlook

The sex toy industry is growing at a rapid pace. It's estimated to be worth $25.4 billion in 2024 and could reach $59.7 billion by 2034. People are talking more freely about pleasure, technology is constantly evolving, and online shopping is making everything easier—especially in Canada .

Sales surged during the pandemic as more people explored toys at home.

Canadian buyers place a high value on privacy, safe materials, and fast delivery.

Check out our most popular sex toy collections on SexxxPlus .

Changing Intimacy: Solo Play vs. Couple Play

People are having less sex with a partner—but spending more time alone with sex toys . This isn't about replacing anyone; it's about exploring pleasure on your own terms.

Sex toys are private, pressure-free, and safe. They're especially popular with women, LGBTQ+ people, and those in long-distance relationships.

Key takeaway : Sex toys support intimacy—they don't compete with it.

Tech & Pleasure: Innovations in Sex Toys

Today's sex toys are smart, silky smooth, and downright fun to use.

Popular features:

• App controls to play from anywhere
  

• AI feedback that adapts to your preferences
  

• Materials that provide better sensations and are safe for the body
  
  

The Canadian Touch: Sex Toys in Canada

Canadians are more interested in sex toys than ever . Searches for " sex toys Canada " and " new sex toys " are on the rise. People are looking for:

• Inclusive products for all genders and bodies
  

• Safe, non-toxic designs
  

• A discreet and local expedition
  
  

Who uses sex toys? Almost everyone!

Sex toys are for all kinds of people—not just one type.

Who buys and uses these toys?

• Women : Main buyers, focused on personal pleasure
  

• Men : increasingly fond of masturbators, vibrating rings and prostate toys
  

• Seniors : Many say they have a better sex life than before
  

• Couples : Use toys to spice up the relationship and get closer
  
  

Sex toys in pop culture

Sex toys used to be hidden. Now, they're on TikTok, in Netflix series, and even in the hands of celebrities. This visibility is helping people talk more freely about pleasure.

That said, toys aimed at men remain less prominent in the media. There's still work to be done to make the experience truly inclusive.

Partial conclusion : culture is evolving, but some gaps remain.

Ethics and safety in sex tech

As toys get smarter, questions arise:

• Should sex robots be regulated?
  

• Is it acceptable to create toys that look like real people?
  

• Can sex toys help in therapy or rehabilitation?
  
  

Experts are calling for more thoughtful design and better conversations about security, consent, and use.

How couples use sex toys together

Toys can help couples connect—not just in bed, but emotionally too.

How they help:

• Promote communication about what each person likes
  

• Add fun and variety
  

• Help couples feel closer
  
  

To try:

• Remote controlled vibrators
  

• Rings for couples
  

• Toys that stimulate both partners
  
  

What's next for sex toys?

The future of sex toys looks fun, smart, and more personalized:

• Biometric sensors that adjust in real time
  

• Virtual reality options for a complete experience
  

• Inclusive designs to suit more bodies and needs
  
  

Good news: The world of sex toys is getting more thoughtful, not just more techy.

Conclusion

Sex toys have become everyday tools for pleasure and connection. Whether you're a beginner or a collector, there's always something new to try.

Looking for something new? Browse SexxxPlus to discover our expert selections, best sellers, and new arrivals.

---

FAQ

1. What are the most popular sex toys in Canada right now?

Canada's most popular sex toys combine innovation, comfort, and discretion. Shoppers seek brands focused on body-safe materials and modern tech features. Vibrators—especially air-pulsing stimulators and app-controlled models—are consistently top sellers, with brands like Womanizer, We-Vibe, and Satisfyer recognized for their high-level performance and intuitive use.

On the male side, prostate stimulators, vibrating rings, and realistic masturbators are gaining momentum, especially those offering remote control or synchronization with a mobile app. Couples are also exploring wearable toys and dual-stimulation options to spice up their intimacy.

What sets Canadian shoppers apart is their emphasis on discreet shipping, inclusive design, and sustainable materials. Searches for "eco-friendly sex toys Canada" and "new sex toys discreet shipping" have spiked this year, highlighting the trend toward conscious, private, and tech-enabled pleasure shopping.

Curious? SexxxPlus regularly updates its best-selling collections to reflect Canada's most-loved sex toys.

---

2. Do sex toys replace intimacy in relationships?

No—sex toys don't replace intimacy; they expand it. Many couples report a deeper connection and better communication after incorporating toys into their routine. Rather than creating distance, the best couples' toys are designed to bring partners closer together. Shared experiences, like using a remote-controlled vibrator or a couples' ring, can build trust, spark new conversations, and break the routine without pressure.

The idea that toys reduce emotional closeness is outdated. Instead, they help partners express their preferences, explore fantasies safely, and even overcome performance anxiety. Data shows that couples who use toys together often experience greater sexual satisfaction and a stronger bond outside of the bedroom.

This shift is reflected in the rise in searches for "sex toys for couples," "how to use sex toys as a couple," and "sex toys that bring couples closer." In Canada, people are particularly interested in toys with app controls or wearable features that can be easily incorporated into foreplay or intercourse.

Explore the SexxxPlus couples collection to find options that will help you and your partner reconnect in fun and innovative ways.

---

3. What should I look for when buying new sex toys online?

When shopping online for new sex toys—especially in Canada—keep in mind a few essentials for a safe and satisfying experience.
Body-safe materials: Choose medical-grade silicone, non-porous plastics, or hypoallergenic metals.
Discreet shipping is a major concern for many Canadians. Trusted stores like SexxxPlus offer plain packaging and secure delivery across the country.
Features: App control, multiple intensities, quiet operation, and waterproof design are among the most searched features in “new sex toys Canada.”
Inclusive design: Ergonomic shapes and gender-neutral options are now common. The right toy is one that meets your needs, not just your anatomy.

---

4. Why are sex toys so popular these days?

There are several factors that explain the growing popularity of sex toys:

• Cultural shifts: Sexual wellness is recognized as part of self-care.
  
  

• Design improvements: app controls, personalized feedback, quiet motors, etc.
  
  

• COVID-19 pandemic: Lockdowns have pushed people to explore new forms of pleasure, alone or remotely.
  
  

Searches for “new sex toys,” “best sex toys Canada,” and “discreet sex toys” continue to climb. Whether for solo pleasure, partnered pleasure, or simply for well-being, sex toys are now seen as a normal—even essential—part of personal routines.

---

5. What are the safest types of sex toys?

The safest sex toys are made from non-toxic, non-porous materials like medical-grade silicone, stainless steel, or borosilicate glass. These materials are hypoallergenic and easy to clean, making them ideal for beginners and experienced users alike. Look for toys labeled BPA-free, latex-free, and phthalate-free.

Safety also comes from usage: always follow instructions, avoid sharing uncleaned toys between partners, and use water-based lubricants with silicone toys to prevent material degradation. Rechargeable toys are often safer than battery-powered ones because they are better sealed against water and bacteria.

New toys incorporate safety features: automatic shutoffs, pressure sensors, smooth and sealed surfaces. These designs meet a growing demand for safe and intelligent pleasure products.

By purchasing from a trusted retailer like SexxxPlus , you can be sure you're getting authentic, tested products, not imitations. Check product information, return policies, and certifications before purchasing.