sex toy industry

The sex toys is experiencing explosive growth. In 2024, it was worth approximately $25.4 billion and could reach $59.7 billion by 2034. People are talking more openly about pleasure, technology is constantly evolving, and online shopping makes everything easier—especially in Canada.

Sales surged during the pandemic as more people explored sex toys at home.

Canadian shoppers place great importance on privacy, safe materials, and fast delivery.

Discover : our most popular sex toy collections on SexxxPlus.

Changing intimacy: solo play vs. couples' play

People are having less sex with a partner—but spending more time solo with sex toys. It's not about replacing anyone; it's about exploring pleasure on your own terms.

Sex toys are private, pressure-free, and safe. They are especially popular among women, LGBTQ+ people, and those in long-distance relationships.

Key takeaway : sex toys support intimacy—they do not compete with it.

Tech & pleasure: innovations in sex toys

Today's sex toys are smart, silky, and genuinely fun to use.

Popular features:

• App controls for playing from anywhere
  

• AI feedback that adapts to your preferences
  

• Materials that provide better sensations and are body-safe
  
  

The Canadian touch: sex toys in Canada

Canadians are more interested than ever in sex toys. Searches for « sex toys Canada » and « new sex toys » are rising sharply. People are searching for:

• Inclusive products for all genders and bodies
  

• Safe, non-toxic designs
  

• Discreet, local shipping
  
  

Who uses sex toys? Almost everyone!

Sex toys are for all kinds of people—not just one type.

Who buys and uses these toys?

• Women : the main buyers, focused on personal pleasure
  

• Men : increasingly fond of masturbators, vibrating rings, and prostate toys
  

• Older adults : many say they have a better sex life than in the past
  

• Couples use toys to spice up their relationship and grow closer
  
  

Sex toys in pop culture

Sex toys used to be hidden. Today, they appear on TikTok, in Netflix series, and even in celebrities’ hands. This visibility helps people talk more freely about pleasure.

That said, toys intended for men still receive less media attention. There is still work to do to make the experience truly inclusive.

Partial conclusion : the culture is evolving, but some gaps remain.

Ethics and safety in sex tech

As toys become smarter, questions arise:

• Should sex robots be regulated?
  

• Is it acceptable to create toys that resemble real people?
  

• Can sex toys help with therapy or rehabilitation?
  
  

Experts are calling for more thoughtful design and better conversations about safety, consent, and use.

How couples use sex toys together

Toys can help couples connect—not just in bed, but emotionally too.

How they help:

• Encourage communication about what each person likes
  

• Add pleasure and variety
  

• Help couples feel closer
  
  

Try:

• Remote-controlled vibrators
  

• Couples’ rings
  

• Toys that stimulate both partners
  
  

What’s next for sex toys?

The future of sex toys looks fun, smart, and more personalized:

• Biometric sensors that adjust in real time
  

• Virtual reality options for a complete experience
  

• Inclusive designs to suit more bodies and needs
  
  

The good news: the world of sex toys is becoming more thoughtful, not just more tech-focused.

Conclusion

Sex toys have become everyday tools for pleasure and connection. Whether you’re a beginner or a collector, there’s always something new to try.

Looking for something new? Browse SexxxPlus to discover our expert picks, bestsellers, and new arrivals.

FAQ

1. What are the most popular sex toys in Canada right now?

The most popular sex toys in Canada combine innovation, comfort, and discretion. Buyers seek brands focused on body-safe materials and modern tech features. Vibrators—especially air-pulse stimulators and app-controlled models—consistently rank among the bestsellers, with brands like Womanizer, We-Vibe, and Satisfyer recognized for their top-tier performance and intuitive use.

On the men's side, prostate stimulators, vibrating rings, and realistic masturbators are gaining popularity, especially those offering remote control or synchronization with a mobile app. Couples are also exploring wearable toys and dual-stimulation options to spice up their intimacy.

What sets Canadian shoppers apart is their emphasis on discreet shipping, inclusive design, and sustainable materials. Searches for “eco-friendly sex toys Canada” and “new sex toys discreet delivery” have risen this year, highlighting the trend toward conscious, private, and tech-savvy pleasure shopping.

Curious? SexxxPlus regularly updates its best-seller collections to reflect the most popular sex toys in Canada.

2. Do sex toys replace intimacy in relationships?

No—sex toys do not replace intimacy; they expand it. Many couples report a deeper connection and better communication after incorporating toys into their routine. Rather than creating distance, the best couples' toys are designed to bring partners closer. Shared experiences, such as using a remote-controlled vibrator or a couples' ring, can build trust, spark new conversations, and break up the routine without pressure.

The idea that toys reduce emotional closeness is outdated. Instead, they help partners express their preferences, explore fantasies safely, and even overcome performance anxiety. Data shows that couples who use toys together often experience greater sexual satisfaction and a stronger connection outside the bedroom.

This shift is reflected in the rise in searches for “sex toys for couples,” “how to use sex toys as a couple,” and “sex toys that bring couples closer.” In Canada, people are especially interested in toys with app control or wearable features that are easy to incorporate into foreplay or sex.

Explore the couples' collection from SexxxPlus to find options that will help you and your partner reconnect in fun and innovative ways.

3. What should I look for when buying new sex toys online?

When shopping online for new sex toys—especially in Canada—keep a few essential factors in mind for a safe and satisfying experience.
Body-safe materials: Prioritize medical-grade silicone, non-porous plastics, or hypoallergenic metals.
Discreet shipping: a major concern for many Canadians. Reliable stores like SexxxPlus offer neutral packaging and secure delivery across the country.
Features: app control, multiple intensities, quiet operation, and waterproof design are among the most sought-after features in “new sex toys Canada.”
Inclusive design: Ergonomic shapes and gender-neutral options are now commonplace. The right toy is the one that meets your needs, not just your anatomy.

4. Why are sex toys so popular right now?

Several factors explain the growing popularity of sex toys:

• Cultural changes: sexual well-being is recognized as part of self-care.
  
  

• Improved design: app-based ordering, personalized feedback, quiet motors, etc.
  
  

• COVID-19 pandemic: Lockdowns led people to explore new forms of pleasure, alone or remotely.
  
  

Searches for “new sex toys,” “best sex toys Canada,” and “discreet intimate toys” continue to rise. Whether for solo or partnered pleasure, or simply for well-being, sex toys are now seen as a normal—even essential—part of a personal routine.

5. What are the safest types of sex toys?

The safest sex toys are made from non-toxic, non-porous materials such as medical-grade silicone, stainless steel, or borosilicate glass. These materials are hypoallergenic and easy to clean, making them ideal for beginners and experienced users alike. Look for toys labeled BPA-free, latex-free, and phthalate-free.

Safety also depends on use: always follow the instructions, avoid sharing uncleaned toys between partners, and use water-based lubricants with silicone toys to prevent material degradation. Rechargeable toys are often safer than battery-operated ones because they are better sealed against water and bacteria.

New toys incorporate safety features: automatic shutoffs, pressure sensors, and smooth, sealed surfaces. These designs meet the growing demand for safe, smart pleasure products.

When you buy from a trusted retailer like SexxxPlus, you can be confident that you are getting authentic, tested products rather than imitations. Check the product information, return policies, and certifications before buying.